Winter Issue, 2010

「港大100」標誌 圓形圖案象徵圓滿。內藏兩款風格炯異的字體︰斜體英文字 母「HKU」的Swash字款，呼應大學本部大樓建築的古典 線條；數目字「100」的Sans Serif字款展示現代氣息。而 「HKU 100 」亦不甘停留在圓框之內，不斷求突破。 深綠，一向為港大傳統顏色。港大百周年校慶，則在基調上 變奏，採用了生意盎然的青綠。 設計師李永銓先生：「能夠參與這設計工作，我深感榮幸。 港大與香港一起成長，是香港人熟悉的品牌。港大的百周年 校慶，正代表著香港高等教育的騰飛，為廿一世紀作貢獻。 『港大100』的標誌簡潔中見典雅，融合傳統與現代，展現 港大的新姿態，迎向未來。」 The “HKU 100” logo The “HKU 100” logo is the main visual element of the HKU Centenary Signature. The circular shape, symbolising fulfilment and perfection, features two distinctly different typefaces: an historical swash italic for the letters ‘HKU’, echoing the classical architecture of the Main Building, and a very contemporary sans serif for the numerals ‘100’. The typefaces strive to reach out beyond the circular confine, ever wanting to achieve more. Dark green is the traditional University colour. A more vibrant and dynamic shade of green is selected as the primary colour for the Centenary Signature. The University of Hong Kong boasts of a proud heritage and embraces the challenging future. The counter-play of tradition and modernity reflects the excitement of this very historic moment. Designer Mr Tommy Li: “This is an exciting project and I am honoured to have been involved. The Centenary of HKU represents the centenary of tertiary education in Hong Kong. HKU has grown with Hong Kong. HKU is also a brand that Hong Kong people have grown up with, and we are proud of it. I believe the signature, which I see as more than just a logo, reaffirms the uniqueness of HKU.” Logos of the 80th and the 90th Anniversaries 八十周年及九十周年的標誌