Guest: Tracy Ho 何翠怡 (BEcon 2006), Personal Branding Consultant, Founder and Director of Frame & Fame
Host: Grayson Ho 何奕聰 (BBA(IS) 2020)
What a great kick-off to the first episode of Fireside Wednesday for New Grads! In this episode, Tracy Ho, a personal branding consultant and director of Frame & Fame Personal Branding, discussed how to build your personal brand efficiently and effectively with our HKU young graduates and students. Thank you all for joining this session and engaging in fruitful conversation.
Personal branding is the essence in self-differentiation from other candidates during the job search as almost 70% of employers nowadays lookout for an online presence of potential employees when hiring. Tracy underlined clear and comprehensive tips on building a personal brand on different platforms ranging from the key elements to keep in mind when building a personal brand to components that work together in defining your brand. She also presented practical advice on enhancing your LinkedIn profile by adding a profile picture with personality or an impactful yet clear-cut LinkedIn headliners.
To sum up, Tracy emphasised to “be known, be seen and be heard” when building a personal profile.
1. Be Known by setting a clear perception and image of your brand for yourself and the audience.
2. Be Seen by taking care of your brand materials and visuals, starting off with your own profile pictures across the platform, which incorporate your personality and individual story.
3. Be Heard by communicating your brand story clearly and precisely through integrating personality, emotion, logic and passion.
Get started on your personal branding journey today – bring your ideas into actions! Remember, “there is no perfect profile, but a visible profile”
This 2nd Series (of 5 episodes) is dedicated to our young graduates and students.
Online closed group chat for intimate discussions on career paths, passion and opportunities.
Pre-registration required: https://www.newgrads.alumni.hku.hk/fireside-newgrads